My Technorati Account

Technorati Profile

Why is linking so important?
A link from one weblog to another helps provide context around an argument or point, and it is essentially a "vote of attention" from one blogger to another. By linking to another site or blog, the weblog author is saying, "I find what you are saying important enough to link to it." Linking also helps create the conversation of the Web, the critical mass of connected thought that is not available in static text.
The relevance of a site on the Web can be determined by how often a source is cited and therefore considered an authority. Links in the world of weblogs are even more important since bloggers frequently link to and comment on other blogs, creating a sense of timeliness and back-and-forth one would have in a conversation. Technorati tracks the number of links and the unique source of links to determine the breadth and readership of any author or site. Technorati is uniquely positioned in the center of this ongoing conversation monitoring who is linking to whom and which bloggers are commanding attention on various topics.